Aosom owns nine brands, each focused on a specific product category. The brands are Outsunny, Homcom, Aosom, PawHut, Qaba, Soozier, Kleankin, Vinsetto, and Durhand.
Rather than selling everything under one name, Aosom has built a portfolio of dedicated brands so customers can shop within a focused category without browsing through unrelated products.
What Is Aosom?
Aosom is a US-based e-commerce retailer selling home, garden, outdoor, fitness, and lifestyle products through its own website and major marketplaces including Amazon and Walmart. The company has been in operation for over 10 years and has grown into one of the larger online home and lifestyle retailers in the US market.
The scale of the operation reflects how the business has developed across its brand portfolio:
Aosom by the Numbers
| Annual website visits | 900 million |
| Parcels shipped per month | 1.1 million+ |
| Five star reviews | 2.2 million |
| Warehouses worldwide | 25 |
| Warehouse space | 7.3 million sq ft |
| Happy customers | 43 million |
| Products available | 20,000+ |
Aosom has been featured in the Financial Times, Vanity Fair, the Independent, Ideal Home, and Logistics Management, among other publications.
Aosom Brands at a Glance
Every Brand Aosom Owns and What It Sells
1. Outsunny
Outsunny is Aosom’s outdoor living brand. It covers patio furniture sets, garden chairs, sun loungers, gazebos, pergolas, greenhouses, and outdoor entertaining products.
The brand is built around making outdoor spaces feel as comfortable and enjoyable as indoor living. Whether furnishing a small balcony or a large garden, Outsunny covers the full range of outdoor setup needs. It is one of the most widely recognised brands in the Aosom portfolio and is available across the Aosom website and major US marketplaces.
2. HOMCOM
Homcom covers indoor home furniture across every room in the house. The range includes sofas, beds, wardrobes, dining tables, storage cabinets, shelving units, and general home accessories spanning kitchens, living rooms, dining rooms, and bedrooms.
The brand is designed around making the home feel comfortable and functional regardless of interior style, with products available across a range of finishes and designs to suit different spaces and budgets.
3. Aosom
Aosom offers a variety of products across several categories, including cargo trailers, pet trailers and strollers, child trailers and strollers, powered ride-on toys, and scooters. The brand provides practical, value-driven options for everyday transportation and recreational needs, offering customers versatile solutions without having to browse through multiple specialized brands.
4. PawHut
PawHut is Aosom’s dedicated pet brand. It covers pet furniture, cages, kennels, playpens, and everyday living essentials for dogs, cats, birds, rabbits, small animals, and chickens.
The brand is built on the idea that pets are family and deserve well-designed, comfortable living spaces. PawHut focuses on structured pet housing and accessories rather than soft goods, giving pet owners practical options for setting up a proper space for their animals at home.
5. Qaba
Qaba focuses on children’s toys, furniture, and learning supplies. The range includes children’s beds, storage solutions, play furniture, and educational products designed to support play, learning, and everyday routines.
The brand is positioned as an affordable option for parents who want well-designed children’s products without paying premium prices. Qaba covers the essentials for keeping children entertained, comfortable, and learning at home.
6. Soozier
Soozier covers fitness and exercise equipment for home use. The range includes weight benches, resistance machines, yoga accessories, balance boards, and home gym products covering strength, cardio, and flexibility training.
The brand is designed for customers who want to build a capable home workout space without the cost of commercial gym equipment. Soozier covers everything from entry-level fitness accessories to more complete home gym setups, making it suitable for a range of fitness goals and experience levels.
7. Kleankin
Kleankin is Aosom’s bathroom brand. It covers sinks, medicine cabinets, vanity units, bathroom storage, and accessories designed to bring the same level of comfort and design consideration to the bathroom that other rooms in the home typically receive.
The brand takes the position that the bathroom is an overlooked space in many homes and focuses on products that combine practical function with a clean, considered aesthetic. Kleankin is particularly well suited to customers renovating or refreshing a bathroom on a realistic budget.
8. Vinsetto
Vinsetto focuses on home office furniture. The range covers office chairs, desks, storage units, and workspace accessories designed for people working from home who want a functional setup without unnecessary cost or overly corporate styling.
The brand takes a practical approach, prioritising comfort, productivity, and value. Vinsetto is designed for the everyday home worker who wants their office space to feel like a proper workspace while still fitting naturally into a home environment.
9. Durhand
Durhand covers DIY tools, tool storage, and workshop equipment. The brand is aimed at customers who prefer to handle home projects and repairs themselves and need reliable, affordable tools to get the job done.
Durhand is suitable for both occasional DIY users tackling straightforward home tasks and more regular workshop users who need organised tool storage and dependable equipment. The brand is built around affordability and practicality without compromising on what is needed to complete a project properly.
Why Does Aosom Use a Multi-Brand Structure?
Most large e-commerce retailers consolidate everything under a single brand name. Aosom takes a different approach by giving each product category its own dedicated brand identity.
This structure benefits customers in several practical ways. A shopper looking for outdoor furniture goes directly to Outsunny and finds a focused range built entirely around that need. A pet owner goes to PawHut and finds products developed specifically for animal housing rather than a general lifestyle brand that happens to sell pet items alongside everything else.
It also allows each brand to develop a deeper product range within its category rather than spreading attention across too many areas. Each brand can build a reputation and customer base within its specific market, while still benefiting from the operational scale and infrastructure that Aosom provides across the whole portfolio.
Where Can You Shop Aosom Brands in the US?
All nine Aosom brands are available through the main Aosom website. Several brands including Outsunny, Aosom, Homcom, and PawHut are also listed on Amazon and Walmart, giving customers the option to purchase through whichever platform they prefer.
Shopping directly through the Aosom website gives access to the full product range across all brands in one place, while marketplace listings offer the convenience of existing accounts and fulfilment options for customers already using those platforms regularly.
Aosom owns nine brands covering outdoor living, indoor home furniture, pet care, children’s products, fitness, bathroom, home office, and DIY tools. Each brand operates within a defined product category, serving a specific customer need at a competitive price point.
FAQs
Aosom is not limited to the US market. The company operates dedicated regional websites across 12 countries including the UK, Canada, Germany, France, Spain, and several other European markets. Customers outside the US can visit the regional website for their country to browse available products and place orders, as each site handles its own deliveries within its supported service area.
Aosom operates primarily as an online retailer. Its brands are not widely available in physical stores and are mainly sold through the Aosom website and online marketplaces. Customers looking to purchase should expect to shop online rather than in a brick and mortar location.
Most Aosom brand products come with a manufacturer warranty covering defects and missing components. The warranty terms vary depending on the brand and product type. Checking the specific product listing or contacting Aosom customer support confirms the warranty details for a particular item before purchasing.